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GeneralApril 20, 2026

McDonald's Reinforces 'Value for Money' Strategy, Maintaining 'McValue' Price at 99 Baht to Support Thai Consumers

Source: Positioning Magazine
McDonald's Reinforces 'Value for Money' Strategy, Maintaining 'McValue' Price at 99 Baht to Support Thai Consumers

McDonald's Thailand joins in easing the cost of living for citizens amidst the global energy crisis. The company announces it will maintain the 'McValue' set price at 99 Baht, offering a variety of high-quality menu items consistent with global standards.

Source: Positioning Magazine
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